Profile PhotoAnna Cairo Consulting is a boutique communications consultancy with its core focus on the disruptive social media and communication space. We offer consulting, speaking and writing services through social media audits, risk management strategies, education and in-house workshops for businesses, management and leaders across Australia.

Whether it is social media risks, reputation management or education we can assist with solutions on how to navigate the challenges, risks and opportunities in this new world of social media – inside and outside the workplace.

Anna’s new book The Business of Being Social details the risks, opportunities and challenges businesses face with social media. Order your copy to learn how to keep your business safe.


Through in-depth interviews, case studies and real life examples, The Business of Being Social provides solutions on how to navigate the challenges, risks and opportunities in this new world of social media. Also providing a compliance framework for managing social media risks inside and outside of the workplace, this practical manual will be invaluable for all businesspeople … and all those who have a job.

Click here to order your copy.

$27 AUD (FREE shipping anywhere in Australia).

$12.95 AUD for a PDF copy

What people are saying about the book

“We can all benefit from gaining a better contextual understanding of social media as the most important communications tools of our time.  The Business of Being Social provides this through accessible theory and practical examples, laying down a framework for organisations to develop a flexible, yet robust social media policy.”

Fi Bendall – CEO Bendalls Group

The Business of Being Social: how to harness the untapped power of social media is well researched with lots of relevant and interesting anecdotes, including issues you wouldn’t have thought of. It is very informative, easy to read but not simplistic. The book has lots of practical information in terms of policy, managing risk, legal and privacy issues. The Business of Being Social is a book that won’t become out of date – its content is about the big picture. It is about stepping back and designing a strategy that will work for your business. It doesn’t tell you how to create content or how to use Facebook for businesses – there are plenty of other books that do that. Anna’s book is about WHY you need to embrace social media. Every business needs to read this book.”

Kay Morton – Morton Tolhurst

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