Profile PhotoAnna Cairo Consulting is a boutique communications consultancy with its core focus on the disruptive social media and communication space. We offer consulting, speaking and writing services through social media audits, risk management strategies, education and in-house workshops for businesses, management and leaders across Australia.

Whether it is social media risks, reputation management or education we can assist with solutions on how to navigate the challenges, risks and opportunities in this new world of social media – inside and outside the workplace.

Anna’s new book The Business of Being Social details the risks, opportunities and challenges businesses face with social media. Order your copy to learn how to keep your business safe.  Or buy on Kindle.  Also available at Dymocks Camberwell.


Through in-depth interviews, case studies and real life examples, The Business of Being Social provides solutions on how to navigate the challenges, risks and opportunities in this new world of social media. Also providing a compliance framework for managing social media risks inside and outside of the workplace, this practical manual will be invaluable for all businesspeople … and all those who have a job.

Click here to order your hard copy book. Also available on Kindle.

$27 AUD (FREE shipping anywhere in Australia).

$12.95 AUD for a PDF copy.

Available on Kindle.

What people are saying about the book

“It is amazing how technology can change the world.  It was only just over 10 years ago that the first social media platforms were being established.  Fast forward to now and it is a part of everyday life. Some of us couldn’t live without it.  It has become a critical part of how we communicate with the world – and it is not just with our friends, it is how we access the news, it is also how we research what we want to buy.

Social media has truly become an essential part of business. It is not a matter of if your company should be on social media, it is more that if you don’t, you will be left behind.    Companies have traditionally used social media to grow their audiences and have now expanding it to handle their customer service, HR departments are using it to recruit and vet potential employees, it has become the focus group for product development and a major part of the sales process.

There has never been a time in our history where businesses have had such powerful tools in their hands where they can track each part of the customers journey. With this power, also comes a responsibility of how companies engage on social media.  One mishandled incident on social media can lead to worldwide exposure. It can even lead to companies going out of business when not handled correctly.  This is why it is essential to have social media policies in place,  to set out a framework for how companies and their employees engage on social media.

Anna Cairo’s book “The Business of Being Social” provides this framework.  Anna shares best practice strategies and tips to help every business or organisation especially in preparation for formulating their social media policy or as a way to benchmark their current social media policy.

I believe it is a must read for every business.”

Mireille Ryan – CEO, Social Media Marketing Institute

The Business of Being Social has been an invaluable resource for our new start up business as we negotiated our way through the world of social media.  As newcomers to the business world, The Business of Being Social gave us excellent insight into the challenges and opportunities that a social media presence brings and the frameworks required to protect business and staff from social media dangers. Anna’s refreshing style of writing is both accessible and informative. We congratulate Anna on this exceptional piece of work and commend it to all organisations wanting to better manage their social media risk.”

Sharon Spencer – Director – Seed Yoga + Wellness

“We can all benefit from gaining a better contextual understanding of social media as the most important communications tools of our time.  The Business of Being Social provides this through accessible theory and practical examples, laying down a framework for organisations to develop a flexible, yet robust social media policy.”

Fi Bendall – CEO Bendalls Group

The Business of Being Social: how to harness the untapped power of social media is well researched with lots of relevant and interesting anecdotes, including issues you wouldn’t have thought of. It is very informative, easy to read but not simplistic. The book has lots of practical information in terms of policy, managing risk, legal and privacy issues. The Business of Being Social is a book that won’t become out of date – its content is about the big picture. It is about stepping back and designing a strategy that will work for your business. It doesn’t tell you how to create content or how to use Facebook for businesses – there are plenty of other books that do that. Anna’s book is about WHY you need to embrace social media. Every business needs to read this book.”

Kay Morton – Morton Tolhurst

“Congratulations on your book. Although primarily aimed at Business, I gained much knowledge from the information. It has been written in such way that is easy to comprehend. It also challenged me to think more about what is happening in the world around us in terms of social media and also from a parenting perspective.”

Judi Lourey

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