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What will your business look like in 2030?

According to the futurist Thomas Frey (from the DaVinci Institute and Google’s top rated futurist speaker), by 2030 2 billion [...]

Social media and misinformation

With the recent US election result, there has been quite a lot of soul searching on a result that seems [...]

Social media crisis checklist – 7 things to do

Social media has had a strong impact on communication between business and customer. In turn this influences the brand of [...]

5 ways employers can manage social media threats

Many things can and do go wrong for business on social media. The risks extend beyond reputational damage and a [...]

Choosing your social media platforms

There really is no denying that social media is changing business in many ways whether it is communication or marketing. [...]

Have you Googled your name lately?

I recently gave a presentation to graduates on individual branding and suggested they Google their name.  Although, an unusual suggestion, [...]

Exciting times – the beginning of something new

I am not one to make announcements preferring to let my actions speak for me pretty much most of the [...]

4 career killers to avoid on social media

Although social media was conceived as a social tool, it is now well and truly entrenched in the professional world. [...]

Building your individual brand via social branding

Social media has many advantages and one of them is to build your professional brand. Social branding, as I like [...]

3 reasons why social media is undervalued

Business has jumped on board harnessing social media as a marketing and branding tool. Although there is nothing unusual with [...]

Young entrepreneurs lead the way with social media

CarsRus Australia is one of the many disruptive businesses that are using new technology to its full capacity. Dressed in [...]

4 tips on what to avoid on social media

As a business, you only get one chance to make a good impression on social media. That means avoiding the [...]

9 tips to managing social media risks

As an employer, how prepared are you to deal with the difficulties and complexities of social media? Social media’s opportunities [...]

6 tips to help your business avoid a social media fiasco

With social media used as a branding tool for business, the potential for a PR disaster is increasing. Instead of [...]

3 Ways to Improve Customer Service Through Social Media

Guest Post by David Bobis – Digital Marketing Director of Studio Culture Providing exceptional customer service has always been a [...]