The Business of Being Social


“We can all benefit from gaining a better contextual understanding of social media as the most important communications tool of our time. The Business of Being Social provides this through accessible theory and practical examples, laying down a framework for organisations to develop a flexible, yet robust social media policy.”

– Fi Benall, CEO Bendalls Group

The Business of Being Social is about how communication, culture and technology align, and how that alignment impacts businesses and organisations. Through in-depth interviews, case studies and real life examples, The Business of Being Social provides solutions on how to navigate the challenges, risks and opportunities in this new world of social media. Also providing a compliance framework for managing social media risks inside and outside the workplace, this practical manual will be invaluable for all businesspeople … and all those who have a job.

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Also available on Kindle.



Separated By Work



Anna Cairo was honoured to write the social media section in this book, Separated by Work – by Kirsty O’Callaghan,  a book which contains practical tips, real stories and valuable strategies for FIFO (fly-in, fly-out) families.