Businesses are using social media managers

Social media has become a vital marketing tool for all businesses of any size. 

The sheer workload of tasks that go with managing and engaging on social media though, means that most small businesses are overwhelmed with the multiple responsibilities. This is where proactive businesses are stepping up and hiring experts to manage their social media accounts. 

What is social media management?

It is basically the managing of online content and interactions across social media channels on a regular and consistent basis. A social media manager organises and manages these interactions on behalf of an organisation. To delegate these responsibilities outside the organisation is one of the most important decisions a business can make. Finding the ‘right fit’ is important. Someone who understands the business vision, values and culture; and can capture the client’s voice is vital.

What do social media managers do on behalf of the client?

1. Develop social media, marketing and communications strategies based on client goals.
2. Campaign planning – creating content and maintaining content is regular and relevant
3. Content management – uploading all content to pages and understanding performance.
4. Community management – daily moderation of all relevant client social media channels; engagement and responding to any commentary in a professional and timely manner
5. Blog writing – researching and writing blogs/stories to generate content for social media
6. Creating social media advertising campaigns
7. Analysis and reporting

Benefits for organisations

• It frees up the valuable time and resources of a business.
• The freelancer has expertise, skills and knowledge of social media and communications.
• It allows the business to get the most value out of social media.
• Helps you establish authentic connections and develop interactions with target market.
• In the long run the cost of paying someone will be much more effective and cost efficient.

The importance of hiring a social media manager cannot be underestimated. Social media is no longer a novelty. It is an essential communication and marketing tool for every business.

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