Social media has become a vital marketing tool for all businesses of any size. The sheer workload of tasks that go with managing and engaging on social media though, means that most small businesses are overwhelmed with the multiple responsibilities. This is where proactive businesses are stepping up and hiring experts to manage their social […]
Measuring social media can be a minefield. For some businesses it seems to be an obstacle that is challenging to overcome. Without tangible outcomes, it is difficult to justify increasing the social media budget so SMEs are overwhelmed on how to move forward. Every day millions of people around the world are interacting and engaging […]
With an ever-increasing number of online platforms, businesses now have so many choices when it comes to social media. This can provide the false impression that so long as businesses engage with the networks, everything will fall into place. This is not the case and it is important to create a social media existence that […]
As more organisations use social media they invest more time and money. This may point to the fact that business will want to ensure there is some return on investment on their commitment of time and money. To date, there is no clear formula that can be used to measure ROI. And although social media […]
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