With the recent US election result, there has been quite a lot of soul searching on a result that seems to have surprised many people. Over the past weeks there has emerged an overload of commentary about social media’s role in the campaign and more specifically social media misinformation. The Guardian, BBC and the New York […]
Social media has exploded for business use. More and more businesses are now using it to engage with their customers and connect with potential consumers. Not all are using it effectively and some utilise it because everyone else is. In order for businesses to have success on social media they need to have their clients […]
With an ever-increasing number of online platforms, businesses now have so many choices when it comes to social media. This can provide the false impression that so long as businesses engage with the networks, everything will fall into place. This is not the case and it is important to create a social media existence that […]
Social media is the ‘buzz’ word of online marketing, however most businesses are oblivious to their social media efforts and activities. Most people are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal social engagement. […]
Social media is literally everywhere these days. Lots of businesses are using it to connect, market and communicate. As a tool, social media has the potential to reach potential customers and to let everyone know about your business. Investing time and money is crucial and choosing the ‘right’ platform is even more important. However, with […]
Social media is growing rapidly and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in people’s lives comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
Social media is about communicating, connecting and building relationships. For business, it is another tool to communicate with clients and partners. Not engaging in this space means missing out on opportunities to explore an exciting environment. Social media, although free to use, requires time and effort as well as strategic thinking and planning to obtain […]
So what is it about social media that makes it ‘social’ and challenging to traditional media? Social media has a ‘many to many’ structure, it is immediate and the creating and publishing of user generated content makes participants ‘active’ in an environment that is more ‘bottom up’ than ‘top down’. Its characteristics are more inclusive […]
As social media continues to grow, statistics in Australia show all platforms increasing. With it comes a blurring of the lines between personal and business communication especially in the workplace. Social media is more extensive than simply having a Facebook account. It involves a spectrum of technologies that include web and mobile technologies including blogging, […]
Social media is an important tool for business communications. Despite the positive aspects it brings, the nature of social media means that someone airing their bad experience online does so, instantly and potentially to a massive audience. As the online environment becomes more crucial to business, and more people are continuously online, increasingly they will […]
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