With technology rapidly evolving history shows us that as new technology emerges old techniques and practices are applied. Why? Because this is all we know. And although technology changes rapidly, people change slowly. This is the case with social media. Believing it is a marketing tool, business misinterprets the expectation of social media. If “social […]
Social media is the ‘buzz’ word of online marketing, however most businesses are oblivious to their social media efforts and activities. Most people are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal social engagement. […]
As more organisations use social media they invest more time and money. This may point to the fact that business will want to ensure there is some return on investment on their commitment of time and money. To date, there is no clear formula that can be used to measure ROI. And although social media […]
Social media is literally everywhere these days. Lots of businesses are using it to connect, market and communicate. As a tool, social media has the potential to reach potential customers and to let everyone know about your business. Investing time and money is crucial and choosing the ‘right’ platform is even more important. However, with […]
Social media continues to grow. As such it offers many benefits to SMEs. Although, there are a number of pros and cons related to social media platforms, not considering these platforms is possibly a negative for businesses. Think of social media as an opportunity that needs to be part of a broader overall marketing strategy […]
Social media is about communicating, connecting and building relationships. For business, it is another tool to communicate with clients and partners. Not engaging in this space means missing out on opportunities to explore an exciting environment. Social media, although free to use, requires time and effort as well as strategic thinking and planning to obtain […]
Although primarily a social platform, Facebook can be utilised effectively as a business tool. Here are 4 key fundamentals that need to be put in place to support the process. Have a Goal Anyone who establishes a Facebook page for business purposes needs to have a goal for what they want their page to achieve. […]
Social media is an important tool for business communications. Despite the positive aspects it brings, the nature of social media means that someone airing their bad experience online does so, instantly and potentially to a massive audience. As the online environment becomes more crucial to business, and more people are continuously online, increasingly they will […]
With social media changing daily it can be challenging to keep up especially when you are a sole business operator. However, there are simple strategies that remain effective despite the fluid online environment. To begin with choose one or two strategies discussed below and eventually work your way through all of them. Implementing them this […]
Given the amount of time people spend on their social network sites, building their connections and growing their network, it is surprising when their profiles don’t get as much attention as they should. If the aim is to increase your brand’s visibility, both personal and business, then having a strong profile is key. A profile […]
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