Social media has over the past five years become entrenched in the business landscape. More businesses are now using it to engage with their customers and generate potential leads. Social marketing is booming and most businesses are aiming to take advantage of it for their own purposes. This has not always been effective in part […]
Over the last ten years individuals, businesses and society have shifted. The rapid technology changes have opened the door to change. The way we socialise, how we shop, the way we search for information, the way we study, and the way we work have to some degree altered. It is argued that fundamental shifts in […]
Social media is such a ‘buzz’ word at the moment for online marketing. However, a lack of understanding is still a key issue. Some individuals are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal […]
One of the most important reasons every business should be engaged in social media is to protect their reputation. Being online and active on social media allows every business to have a proactive risk management strategy approach. No single approach ‘fits’ every organisation. Each individual organisation needs to develop a strategy to suit their specific […]
Social media is rapidly growing and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in its usage comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
It is argued that fundamental shifts in technology are activating massive changes in business particularly around how information is accessed, captured, managed and shared. These changes have implications for everyone in all aspects of our lives. We are now wired 24 hours a day with everything at our finger tips. The Internet connects us like […]
Social media can be challenging for SMEs in terms of understanding and implementing it. They are constantly being encouraged to set up social media platforms for their business but where do they begin? As a tool, social media has the potential to reach and connect with customers and to let everyone know about your business. […]
Social media has exploded for business use. More and more businesses are now using it to engage with their customers and connect with potential consumers. Not all are using it effectively and some utilise it because everyone else is. In order for businesses to have success on social media they need to have their clients […]
With an ever-increasing number of online platforms, businesses now have so many choices when it comes to social media. This can provide the false impression that so long as businesses engage with the networks, everything will fall into place. This is not the case and it is important to create a social media existence that […]
With the year upon us, it is important to have a social media strategy in place for 2013. Doing so will facilitate more opportunities coming from your social media activities. If you haven’t put together a social media strategy for your business yet, here are some tips to get you started. Have Clear Goals If […]
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