Recently I was interviewed by the lovely Mireille Ryan, CEO of the Social Media Marketing Institute about social media in the workplace. It was great to chat to Mireille for a number of reasons but for me two aspects of our conversation stood out. First it was amazing that Mireille interviewed me through Facebook Live […]
Over the past decade, businesses have progressively turned to social media for marketing and communication. And so have celebrities, campaigners and just about anyone who wants to influence. They are all connecting directly with their audiences to motivate, transform or shape ideas and attitudes. The power of social media to communicate directly is sometimes trivialised […]
Business has jumped on board harnessing social media as a marketing and branding tool. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, it takes development, planning and effort. Some businesses ‘box in’ social media within either the marketing department, […]
Guest Post by David Bobis – Digital Marketing Director of Studio Culture Providing exceptional customer service has always been a necessary engine for business growth. Although it may be easier to dedicate a considerable amount of time to customer service at early stages of a business, larger and growing companies may have issues managing customer […]
Every day clients and colleagues alike ask me what is the best approach to get the most out of social media? Most are surprised when I respond by saying there is no set approach that works best for every business. A one fits all social media approach doesn’t work. There are a number of strategies […]
Social media continues to be the latest ‘buzz’ word as more and more businesses get on board. With a lack of understanding still a key issue, many businesses still consider social media to be a ‘one fits all’ approach. When auditing client’s social media one of the most common comments I get is “so and […]
Social media is an intense issue in most organisations around the world. Few businesses remain untouched by social media whether they use it or not. This has created a quandary for leaders in that the potential of social media appears extensive; however, the risks and impacts cause nervousness. Part of this inconsistency is that social […]
On almost every level people are talking about social media. Business has jumped on board harnessing it as a marketing or branding tool, to increase sales or expand their customer base. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, […]
A lot has been said, debated and written about social media. Not all of it positive. Some suggest that modern technologies are narcissistic which to a degree is very accurate. Have a look at any Facebook page and there is always an element of ‘me, me, me’. Others though believe social media is inclusive and […]
Social media can be overwhelming with so much information out there. And if that wasn’t confusing enough each piece of information is telling you to do something different. When talking to clients the most common thing the majority of people what to talk to me about, is the fact that they are so confused they […]
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