Social media has become a vital marketing tool for all businesses of any size. The sheer workload of tasks that go with managing and engaging on social media though, means that most small businesses are overwhelmed with the multiple responsibilities. This is where proactive businesses are stepping up and hiring experts to manage their social […]
“Thinking is the hardest work there is, which is probably the reason so few engage in it” – Henry Ford When it comes to social media this quote by Henry Ford could not be more appropriate. Thinking before you post is so important whether for individuals or business. Does your business use social media? For […]
2016 has again seen its share of social media blunders. Instead of getting better at managing social media, it seems some companies continue to make avoidable mistakes. Whether it is Coca-Cola learning about geography the hard way or a $5 million promotional video confusing Rhode Island and Iceland, slip-ups persist. So, how will your business […]
There really is no denying that social media is changing business in many ways whether it is communication or marketing. Billions interact on social platforms every day creating conversations. For business, whether small or large this is plenty of motivation to be involved. With so many platforms, deciding which one is the most suitable for […]
Although social media was conceived as a social tool, it is now well and truly entrenched in the professional world. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional social brand and strengthen your career prospects. However, with the merging of professional and personal connections on social media, it […]
Business has jumped on board harnessing social media as a marketing and branding tool. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, it takes development, planning and effort. Some businesses ‘box in’ social media within either the marketing department, […]
CarsRus Australia is one of the many disruptive businesses that are using new technology to its full capacity. Dressed in their trademark polo shirts, Rossario Cosentino, founder of CarsRus Australia and Carissa Moretta, the Business Development Manager, are almost invisible. You would not pick them as the new breed of business people – tech savvy, experimental […]
As a business, you only get one chance to make a good impression on social media. That means avoiding the pitfalls that some businesses make by treating social media as a traditional one-way communication platform. Avoid the following 4 things to build better social media engagement. You don’t need to be on every single platform […]
The recent Sensis Social Media Report May 2015: How Australian people and businesses are using social media shows “the uptake of social media by Australian businesses is still not as pronounced as for consumers.” 33% of businesses compared to 68% of consumers have a social media presence which means that more consumers seem to be […]
Social media continues to be the latest ‘buzz’ word as more and more businesses get on board. With a lack of understanding still a key issue, many businesses still consider social media to be a ‘one fits all’ approach. When auditing client’s social media one of the most common comments I get is “so and […]
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