Effective relationship building is one of the most crucial ingredients in business success. The importance of relationship building using social media is often undervalued. The marketing and selling of a product or service takes center stage. However, because it is online doesn’t mean you aren’t interacting. And just as face-to-face networking is relationship building so […]
There really is no denying that social media is changing business in many ways whether it is communication or marketing. Billions interact on social platforms every day creating conversations. For business, whether small or large this is plenty of motivation to be involved. With so many platforms, deciding which one is the most suitable for […]
CarsRus Australia is one of the many disruptive businesses that are using new technology to its full capacity. Dressed in their trademark polo shirts, Rossario Cosentino, founder of CarsRus Australia and Carissa Moretta, the Business Development Manager, are almost invisible. You would not pick them as the new breed of business people – tech savvy, experimental […]
Communication is changing and quickly. Time ceases to exist as the Internet and mobile technology allow communications in real time, anywhere. There are no geographical boundaries. Digital disruption is considered disruptive in that digital technologies interrupt established ways of doing business at a pace and magnitude far beyond what can be coped with (think TripAdvisor, […]
This article was originally published in Social Biz Magazine. The use of social media in the workplace is rapidly transforming how we go about business. In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work […]
Social media has over the past five years become entrenched in the business landscape. More businesses are now using it to engage with their customers and generate potential leads. Social marketing is booming and most businesses are aiming to take advantage of it for their own purposes. This has not always been effective in part […]
This blog post was originally published in: Social Biz Magazine As social media continues to develop, its dynamic nature means that businesses continue to grapple with its associated risks and opportunities. Whether it is managing social media risks (legal, reputational and operational), understanding how to utilise it or simply diversifying communication channels, social media’s influence […]
As social media continues to become more embedded in our regular lives both personally and professionally, it is fascinating for me to see how individuals and businesses are utilising social media platforms. One of my main dislikes about social media is that social media to a degree has been seized by marketers who have chosen […]
As more companies recognise the potential of social media for communicating, they need to place faith in their employees and invest in them as social capital. This is not something organisations have done well to date being fearful of the technology and its potential risks. Some executives are still not even convinced that social media […]
Most businesses make the error of treating social media as a selling platform. They tell you how good they are and why you should buy from them. The reality is that most individuals are tired of being sold to. And being sold to on social media is a short way to lose your audience. If […]
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