With the recent US election result, there has been quite a lot of soul searching on a result that seems to have surprised many people. Over the past weeks there has emerged an overload of commentary about social media’s role in the campaign and more specifically social media misinformation. The Guardian, BBC and the New York […]
Communication is changing and quickly. Time ceases to exist as the Internet and mobile technology allow communications in real time, anywhere. There are no geographical boundaries. Digital disruption is considered disruptive in that digital technologies interrupt established ways of doing business at a pace and magnitude far beyond what can be coped with (think TripAdvisor, […]
The recent Sensis Social Media Report May 2015: How Australian people and businesses are using social media shows “the uptake of social media by Australian businesses is still not as pronounced as for consumers.” 33% of businesses compared to 68% of consumers have a social media presence which means that more consumers seem to be […]
Last week I had the opportunity to listen to Leonie Valentine from Google (who is Director of SME Customer Experience Asia Pacific) at the Bank of Melbourne ‘Access to Business Experts’ Lunch. It was fantastic to listen to Leonie’s thoughts on a range of things. What grabbed my attention was her response to a question […]
With technology rapidly evolving history shows us that as new technology emerges we are caught up in the hype of the latest thing. What is not new, however, is that technology is always evolving. It is always developing and building on previous knowledge. In our haste to utilise the new technology tools for communication and […]
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