Recently I was interviewed by the lovely Mireille Ryan, CEO of the Social Media Marketing Institute about social media in the workplace. It was great to chat to Mireille for a number of reasons but for me two aspects of our conversation stood out. First it was amazing that Mireille interviewed me through Facebook Live […]
It is six months since I launched my book The Business of Being Social: How to harness the untapped power of social media, and it is the perfect time to reflect on an exciting and intense time. This project completely shoved me outside my comfort zone and I am still not only learning to do it […]
Over the past decade, businesses have progressively turned to social media for marketing and communication. And so have celebrities, campaigners and just about anyone who wants to influence. They are all connecting directly with their audiences to motivate, transform or shape ideas and attitudes. The power of social media to communicate directly is sometimes trivialised […]
Recently, I spoke at a conference about using social media for attracting and retaining employees. I challenged the audience to question how they were currently communicating and to consider how social media could support them to do this better. Social media is a powerful tool for a number of reasons and the statistics are extensive. […]
It is surprising that social media profiles don’t get as much attention as they should considering the amount of time people spend on their social network sites. If you want to increase your brand’s visibility, both personal and business, then having a strong profile is crucial. A profile that ranks highly in searches is important […]
Effective relationship building is one of the most crucial ingredients in business success. The importance of relationship building using social media is often undervalued. The marketing and selling of a product or service takes center stage. However, because it is online doesn’t mean you aren’t interacting. And just as face-to-face networking is relationship building so […]
The recent Sensis Social Media Report May 2015: How Australian people and businesses are using social media shows “the uptake of social media by Australian businesses is still not as pronounced as for consumers.” 33% of businesses compared to 68% of consumers have a social media presence which means that more consumers seem to be […]
Social media continues to be the latest ‘buzz’ word as more and more businesses get on board. With a lack of understanding still a key issue, many businesses still consider social media to be a ‘one fits all’ approach. When auditing client’s social media one of the most common comments I get is “so and […]
This article was originally published in Social Biz Magazine. Social media is shifting the communication game. Organisations large or small are starting to understand the value social media brings to communication with clients, stakeholders and employees. How organisations utilise social media channels largely depends on how it is perceived internally. One of the biggest obstacles […]
On almost every level people are talking about social media. Business has jumped on board harnessing it as a marketing or branding tool, to increase sales or expand their customer base. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, […]
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