Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
Social media has become a vital marketing tool for all businesses of any size. The sheer workload of tasks that go with managing and engaging on social media though, means that most small businesses are overwhelmed with the multiple responsibilities. This is where proactive businesses are stepping up and hiring experts to manage their social […]
Recently I was interviewed by the lovely Mireille Ryan, CEO of the Social Media Marketing Institute about social media in the workplace. It was great to chat to Mireille for a number of reasons but for me two aspects of our conversation stood out. First it was amazing that Mireille interviewed me through Facebook Live […]
Recently, I watched an interview on YouTube with Sheryl Sandberg – Facebook’s COO. Not only did she talk about her current book, Option B: Facing adversity, building resilience, and finding joy, she also provided some fantastic tips on how to pursue a meaningful and successful career. One of the key points she spoke about was, […]
It is six months since I launched my book The Business of Being Social: How to harness the untapped power of social media, and it is the perfect time to reflect on an exciting and intense time. This project completely shoved me outside my comfort zone and I am still not only learning to do it […]
Over the past decade, businesses have progressively turned to social media for marketing and communication. And so have celebrities, campaigners and just about anyone who wants to influence. They are all connecting directly with their audiences to motivate, transform or shape ideas and attitudes. The power of social media to communicate directly is sometimes trivialised […]
Protecting your business is fundamental. And one of the biggest mistakes businesses make on social media is that they fail to listen. Whether a customer complaint, or gathering intelligence, monitoring and listening are essential. Yet, it is not something all businesses do or do well. Regardless of whether your business uses social media or not, […]
Social media has many advantages and one of them is building an individual professional brand. Standing out in your career has always been essential; however, in today’s world it could be argued it is more important. We live in a very competitive, digital and connected world. More of our life is going online – both […]
Recently, I spoke at a conference about using social media for attracting and retaining employees. I challenged the audience to question how they were currently communicating and to consider how social media could support them to do this better. Social media is a powerful tool for a number of reasons and the statistics are extensive. […]
“We have complete control over what we say and do on social media.” This is one of my most repeated phrases that I use when giving presentations on social branding, managing your reputation and the impact of social media on careers. Whether you are transitioning from study into the workplace or looking for a promotion, […]
“Thinking is the hardest work there is, which is probably the reason so few engage in it” – Henry Ford When it comes to social media this quote by Henry Ford could not be more appropriate. Thinking before you post is so important whether for individuals or business. Does your business use social media? For […]
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