Recently, I watched an interview on YouTube with Sheryl Sandberg – Facebook’s COO. Not only did she talk about her current book, Option B: Facing adversity, building resilience, and finding joy, she also provided some fantastic tips on how to pursue a meaningful and successful career. One of the key points she spoke about was, […]
Why not try it and see what you find. It may surprise you what actually comes up. In this day of the Internet, social media and hand held devices business reputation matters possibly more so. Due to the reach, immediacy and permanency of the online space, information and comments can impact on your business bottom […]
It seems obvious to say that our personal life should be separate from our professional life. However, the recent example of SBS presenter Scott McIntyre’s sacking over “inappropriate and disrespectful” ANZAC tweets demonstrates how social media blurs our lives. Although Hugh Riminton of Channel 10 defended McIntyre’s right to free speech though not the comments, […]
Social media impacts your business in multiple ways. Negative information can spread quickly over many platforms increasing the opportunity for damage to your brand to be more detrimental. Woolworths’ tribute to the Anzac tradition is another reminder of how social media campaigns can backfire. The “fresh in our memories” campaign in anticipation of the upcoming […]
It is becoming increasingly common practice in the US for employers to monitor or audit the social media platforms of potential hires. In the US, a number of states have recently been passing laws to prohibit employers from obtaining the passwords of social media accounts of a job applicant. This has yet to become common […]
One of the most important reasons every business should be engaged in social media is to protect their reputation. Being online and active on social media allows every business to have a proactive risk management strategy approach. No single approach ‘fits’ every organisation. Each individual organisation needs to develop a strategy to suit their specific […]
Social media offers SMEs many opportunities. Whether it is to provide customer support, strengthen relationships or build brand awareness, social media can be a valuable communications tool. Concurrently, social media also potentially exposes business to a number of risks. If not managed properly, impacts on the business may arise. Whether it is reputational risks, legal […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
Social media has bought a variety of benefits to the workplace, however with it also comes perhaps an unwelcome distraction for employees. If used effectively social media can provide business with the opportunity to enhance its communications both external and internal as well assist with management of business brand and reputation. However, by its very […]
6 tips to help your business avoid a social media fiasco
With social media used as a branding tool for business, the potential for a PR disaster is increasing. Instead of waiting for it to happen, business can be proactive by developing strategies and procedures which support and protect the organisation, not harm it. Here are 6 tips that will go a long way to protecting your company […]
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