As more companies recognise the potential of social media for communicating, they need to place faith in their employees and invest in them as social capital. This is not something organisations have done well to date being fearful of the technology and its potential risks. Some executives are still not even convinced that social media […]
Social media may have been conceived as a ‘social’ tool but it is now well and truly entrenched in the professional world of millions of individuals. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional brand, position yourself as an ‘expert’ and strengthen your career prospects. With the merging […]
Given the amount of time most individuals spend on their social network sites it is surprising when their profiles don’t get as much attention. If the aim is to strengthen your brand’s visibility, both personal and business, then having a strong profile is essential. A profile that ranks highly in web searches is important to […]
One of the most important reasons every business should be engaged in social media is to protect their reputation. Being online and active on social media allows every business to have a proactive risk management strategy approach. No single approach ‘fits’ every organisation. Each individual organisation needs to develop a strategy to suit their specific […]
As social media continues to grow, statistics in Australia show all platforms increasing. With it comes a blurring of the lines between personal and business communication especially in the workplace. Social media is more extensive than simply having a Facebook account. It involves a spectrum of technologies that include web and mobile technologies including blogging, […]
Social media is an important tool for business communications. Despite the positive aspects it brings, the nature of social media means that someone airing their bad experience online does so, instantly and potentially to a massive audience. As the online environment becomes more crucial to business, and more people are continuously online, increasingly they will […]
Have you Googled your Business Lately?
Why not try it and see what you find. It may surprise you what actually comes up. In this day of the Internet, social media and hand held devices business reputation matters possibly more so. Due to the reach, immediacy and permanency of the online space, information and comments can impact on your business bottom […]
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