When used effectively social media can provide business with the opportunity to enhance its communications both external and internal, as well as assist with management of business brand and reputation. However, by its very nature social media creates many difficulties in the workplace. Its ‘one to many’ and ‘many to many’ structure combined with its […]
Social media can be overwhelming with so much information out there. And if that wasn’t confusing enough each piece of information is telling you to do something different. When talking to clients the most common thing the majority of people what to talk to me about, is the fact that they are so confused they […]
Privacy in general has always been a contentious issue. Privacy and social media causes even more issues, as it covers a range of topics which is complex and often difficult to police. Social media sites actively encourage disclosure of information and in most cases people willing give up the information without any thought. Birthdays, employment […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn contacts. […]
As technology rapidly evolves history shows people struggle with the transition. Social media is a case in point. Completely different to traditional media having the right approach and mindset is crucial to get the best from it. Social media centres around the user, not the product, so the established method of pushing a message in […]
Social media is literally everywhere these days. Lots of businesses are using it to connect, market and communicate. As a tool, social media has the potential to reach potential customers and to let everyone know about your business. Investing time and money is crucial and choosing the ‘right’ platform is even more important. However, with […]
A few weeks ago I wrote online in Dynamic Business about whether the social media connections you have are the right ones. It posed the question whether individuals actually think about the connections they are adding to their social media networks. As social media continues to immerse our lives both – personal and professional – […]
Social media is an important tool for business communications. Despite the positive aspects it brings, the nature of social media means that someone airing their bad experience online does so, instantly and potentially to a massive audience. As the online environment becomes more crucial to business, and more people are continuously online, increasingly they will […]
Given the amount of time people spend on their social network sites, building their connections and growing their network, it is surprising when their profiles don’t get as much attention as they should. If the aim is to increase your brand’s visibility, both personal and business, then having a strong profile is key. A profile […]
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