Social media has become a vital marketing tool for all businesses of any size. The sheer workload of tasks that go with managing and engaging on social media though, means that most small businesses are overwhelmed with the multiple responsibilities. This is where proactive businesses are stepping up and hiring experts to manage their social […]
Protecting your business is fundamental. And one of the biggest mistakes businesses make on social media is that they fail to listen. Whether a customer complaint, or gathering intelligence, monitoring and listening are essential. Yet, it is not something all businesses do or do well. Regardless of whether your business uses social media or not, […]
Every day clients and colleagues alike ask me what is the best approach to get the most out of social media? Most are surprised when I respond by saying there is no set approach that works best for every business. A one fits all social media approach doesn’t work. There are a number of strategies […]
Whether it is managing social media risks, understanding how to utilise it or simply diversifying communication channels, social media’s influence on business is being felt in various ways. Something that has been slow to materialise is that social media is much more than technology. The technology is simply the vehicle which is allowing the shift […]
One of the major mistakes most organisations make with social media is to offload the responsibility to the IT or marketing departments believing they are best suited to deal with social media. Business should resist doing this as nothing could be furthest from reality. IT are great at solving every day technical issues and marketing […]
In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn contacts. […]
One of the key issues of social media is the growing debate about privacy. The more we interact on social media, the more information we relinquish and the more we diminish our privacy. As social media usage continues to develop this debate becomes increasingly intense. Although, a lot of the blame is placed at the […]
Social media has exploded for business use. More and more businesses are now using it to engage with their customers and connect with potential consumers. Not all are using it effectively and some utilise it because everyone else is. In order for businesses to have success on social media they need to have their clients […]
One of things most SMEs struggle with when it comes to social media is creating content for their platforms on a regular basis. What you share or post on social media is content whether it’s a one line sentence or a link to an article or video. Social media content should not be randomly posted. […]
Beware Third Party Comments on Business Social Media Platforms
As social media continues to shift the way we communicate both personally and professionally, businesses are looking for creative way to connect and engage with customers. Because of social media’s potential reach and immediacy businesses need to be aware that employees as well as third parties can cause problems. The one case that stands out […]
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