Social Media is about ‘social’ Collaboration

One of the major mistakes most organisations make with social media is to offload the responsibility to the IT or marketing departments believing they are best suited to deal with social media.  Business should resist doing this as nothing could be furthest from reality.  IT are great at solving every day technical issues and marketing are great at promoting.  However, social media is about ‘social’ collaboration so a partnership is required between all sectors of a business.

Social media is shaking communication channels and how business connects to their customers and clients.  This challenge to the status quo requires a collective effort starting from the top at board level, all the way down to the customer service employees.  With this integration, organisations have the potential to harness social media’s vastness of opportunities.

Social Collaboration

Creating, sharing and exchanging of information and ideas is at the cornerstone of social media.  The platforms facilitate these interactions and business can tap into these information bytes to develop strategic content to target specific audiences.  This provides the opportunity to increase brand awareness of a particular product or service and grow social engagement from consumers.  Engagement is paramount, you want your audience to be talking about your product and service in a positive way and the more buzz you can create the better.

That is why a total business approach is needed.  All departments need to be on board so they can own and promote the message.  If you are a small business with only one or two people you still need to provide content that satisfies all divisions of your business.

With a social media policy, effective guidelines for employees and everyone on board you should be able to provide your audience with moments of your work day to create an enthusiastic social experience.  Contrary to popular belief social media is not bad for business, it is essential for business.

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Tags: SMEs • Social Collaboration • Social Engagment • social Media