Business is full of popular buzzwords, some of which are annoying. Social collaboration is not one of them, although some may argue with this. Collaboration, innovation and creativity are what businesses must continually strive for to create opportunities in a changing business environment. Social collaboration can help with providing value and fostering teamwork to generate […]
As more companies recognise the potential of social media for communicating, they need to place faith in their employees and invest in them as social capital. This is not something organisations have done well to date being fearful of the technology and its potential risks. Some executives are still not even convinced that social media […]
With technology rapidly evolving history shows us that as new technology emerges old techniques and practices are applied. Why? Because this is all we know. And although technology changes rapidly, people change slowly. This is the case with social media. Believing it is a marketing tool, business misinterprets the expectation of social media. If “social […]
One of the major mistakes most organisations make with social media is to offload the responsibility to the IT or marketing departments believing they are best suited to deal with social media. Business should resist doing this as nothing could be furthest from reality. IT are great at solving every day technical issues and marketing […]
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