Social media has many advantages and one of them is building an individual professional brand. Standing out in your career has always been essential; however, in today’s world it could be argued it is more important. We live in a very competitive, digital and connected world. More of our life is going online – both […]
There really is no denying that social media is changing business in many ways whether it is communication or marketing. Billions interact on social platforms every day creating conversations. For business, whether small or large this is plenty of motivation to be involved. With so many platforms, deciding which one is the most suitable for […]
As more companies recognise the potential of social media for communicating, they need to place faith in their employees and invest in them as social capital. This is not something organisations have done well to date being fearful of the technology and its potential risks. Some executives are still not even convinced that social media […]
Social media may have been conceived as a ‘social’ tool but it is now well and truly entrenched in the professional world of millions of individuals. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional brand, position yourself as an ‘expert’ and strengthen your career prospects. With the merging […]
Given the amount of time most individuals spend on their social network sites it is surprising when their profiles don’t get as much attention. If the aim is to strengthen your brand’s visibility, both personal and business, then having a strong profile is essential. A profile that ranks highly in web searches is important to […]
Social media can be challenging for SMEs in terms of understanding and implementing it. They are constantly being encouraged to set up social media platforms for their business but where do they begin? As a tool, social media has the potential to reach and connect with customers and to let everyone know about your business. […]
Social media continues to grow. As such it offers many benefits to SMEs. Although, there are a number of pros and cons related to social media platforms, not considering these platforms is possibly a negative for businesses. Think of social media as an opportunity that needs to be part of a broader overall marketing strategy […]
Twitter is one of the fastest growing social network platforms in the online space with unbelievable growth. As such it offers many benefits to SMEs. It can be used for a number of purposes and if used consistently and strategically there are many possible advantages. Here are 6 benefits in using Twitter for business: Brand […]
Have you Googled your Business Lately?
Why not try it and see what you find. It may surprise you what actually comes up. In this day of the Internet, social media and hand held devices business reputation matters possibly more so. Due to the reach, immediacy and permanency of the online space, information and comments can impact on your business bottom […]
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