The Benefits of Social Media for Business

Social media continues to grow.  As such it offers many benefits to SMEs.  Although, there are a number of pros and cons related to social media platforms, not considering these platforms is possibly a negative for businesses.

Think of social media as an opportunity that needs to be part of a broader overall marketing strategy to maximise benefits.  If used consistently and strategically there are many possible advantages.

Here are some possible benefits to consider:

Increase your Visibility

When you participate in the network, there is greater potential that others see you and come to know you, extending your network and improving your chances of creating business opportunities.

Industry Conversation

Participating in a conversation that is relevant to your industry makes you visible.  Reporting on industry news and providing commentary promotes your expertise.

Improve Your Google Ranking

Social media platforms are ranked quite high up in a Google search.  Thus when people look you up via a search engine anyone can easily find you and connect with you.

Competitive Intelligence

Useful information can be gleamed by monitoring what your competitors are doing and saying.  This constructive information can be used for dynamic intelligence merely by scanning their content.

Brand Awareness

SMEs can keep their brand at the top of mind for people.  By easily linking to articles or content on your website, the brand name can be kept at the forefront.

Feedback Mechanism

Launching a new product or website?  Social media platforms allow instant reaction.  Not only is it free, the feedback is valuable as it is from your target audience.

What are people’s  experiences?

Thanks for reading!

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Tags: Brand Awareness • social Media • Social Media Benefits