Last week I launched my book – The Business of Being Social: how to harness the untapped potential of social media. It was a great realisation for myself; many people attended, the local Mayor delivered a wonderful introduction and overall it was a successful night. Afterwards as I reflected, what stood out the most was […]
2016 has again seen its share of social media blunders. Instead of getting better at managing social media, it seems some companies continue to make avoidable mistakes. Whether it is Coca-Cola learning about geography the hard way or a $5 million promotional video confusing Rhode Island and Iceland, slip-ups persist. So, how will your business […]
Social media has had a strong impact on communication between business and customer. In turn this influences the brand of an organisation. An increase in communication channels, amplified velocity and quantity of information, and the immediacy of the content generates circumstances where companies will at some stage have to deal with a social media crisis. […]
Many things can and do go wrong for business on social media. The risks extend beyond reputational damage and a few disgruntled customers on Facebook. Most businesses though are unprepared with the complexities of social media. As it can impact organisations through both internal and external sources there is no one fits all approach to […]
Regardless of what type of organisation you are or how large or small the business is, it is essential to protect your business from social media risks. Businesses have always had to content with a variety of risks. With the progression of technology social media is another impact to add to the list that needs […]
Social media affects your business in so many ways. Information spreads at lightning speed to a vast network of people. With this comes an increase in the opportunity for negative content to be spread online with a distinctive lack of control over the material. The amount of social media PR disasters shows that most of […]
Have you Googled your Business Lately?
Why not try it and see what you find. It may surprise you what actually comes up. In this day of the Internet, social media and hand held devices business reputation matters possibly more so. Due to the reach, immediacy and permanency of the online space, information and comments can impact on your business bottom […]
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