“Thinking is the hardest work there is, which is probably the reason so few engage in it” – Henry Ford When it comes to social media this quote by Henry Ford could not be more appropriate. Thinking before you post is so important whether for individuals or business. Does your business use social media? For […]
2016 has again seen its share of social media blunders. Instead of getting better at managing social media, it seems some companies continue to make avoidable mistakes. Whether it is Coca-Cola learning about geography the hard way or a $5 million promotional video confusing Rhode Island and Iceland, slip-ups persist. So, how will your business […]
Social media has had a strong impact on communication between business and customer. In turn this influences the brand of an organisation. An increase in communication channels, amplified velocity and quantity of information, and the immediacy of the content generates circumstances where companies will at some stage have to deal with a social media crisis. […]
Many things can and do go wrong for business on social media. The risks extend beyond reputational damage and a few disgruntled customers on Facebook. Most businesses though are unprepared with the complexities of social media. As it can impact organisations through both internal and external sources there is no one fits all approach to […]
As an employer, how prepared are you to deal with the difficulties and complexities of social media? Social media’s opportunities to connect, publicise messages and promote your brand are immense. With this comes an element of risk. Whether your business uses social media or doesn’t engage at all, the risks are still real and present […]
It seems obvious to say that our personal life should be separate from our professional life. However, the recent example of SBS presenter Scott McIntyre’s sacking over “inappropriate and disrespectful” ANZAC tweets demonstrates how social media blurs our lives. Although Hugh Riminton of Channel 10 defended McIntyre’s right to free speech though not the comments, […]
Social media impacts your business in multiple ways. Negative information can spread quickly over many platforms increasing the opportunity for damage to your brand to be more detrimental. Woolworths’ tribute to the Anzac tradition is another reminder of how social media campaigns can backfire. The “fresh in our memories” campaign in anticipation of the upcoming […]
Social media mishaps happen all time. Most of them occur because of silly mistakes, no procedure or policies or simply because businesses don’t understand social media. There are plenty of examples where companies have got it wrong. One of the worst slips up that a company could make occurred a couple of month ago when […]
6 tips to help your business avoid a social media fiasco
With social media used as a branding tool for business, the potential for a PR disaster is increasing. Instead of waiting for it to happen, business can be proactive by developing strategies and procedures which support and protect the organisation, not harm it. Here are 6 tips that will go a long way to protecting your company […]
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