Social media has many advantages and one of them is building an individual professional brand. Standing out in your career has always been essential; however, in today’s world it could be argued it is more important. We live in a very competitive, digital and connected world. More of our life is going online – both […]
Although social media was conceived as a social tool, it is now well and truly entrenched in the professional world. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional social brand and strengthen your career prospects. However, with the merging of professional and personal connections on social media, it […]
As social media continues to grow, it is becoming more entrenched in the workplace. With these developing communications channels and the extensive usage of mobile technology, there is a new generation of workers who communicate differently presenting employers with new challenges. Although, social media presents a number of opportunities to connect both internally and externally, […]
It seems obvious to say that our personal life should be separate from our professional life. However, the recent example of SBS presenter Scott McIntyre’s sacking over “inappropriate and disrespectful” ANZAC tweets demonstrates how social media blurs our lives. Although Hugh Riminton of Channel 10 defended McIntyre’s right to free speech though not the comments, […]
This article was originally published in Social Biz Magazine. The use of social media in the workplace is rapidly transforming how we go about business. In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work […]
When used effectively social media can provide business with the opportunity to enhance its communications both external and internal, as well as assist with management of business brand and reputation. However, by its very nature social media creates many difficulties in the workplace. Its ‘one to many’ and ‘many to many’ structure combined with its […]
As social media becomes more important to both our personal and professional lives it is becoming more challenging to separate what were once very distinct aspect of our lives – work and home. Social media connects us instantly to many networks and individuals. The question now being asked is whether the two should be separate, […]
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