5 Tips to Strengthen Your Business Social Media Profiles
Given the amount of time most individuals spend on their social network sites it is surprising when their profiles don’t get as much attention. If the aim is to strengthen your brand’s visibility, both personal and business, then having a strong profile is essential. A profile that ranks highly in web searches is important to improving an individual’s online presence and maintaining a strong positive online reputation.
5 great ways to strengthen your profile:
Maintain Your Identity
With so many social media platforms, it is important to create and maintain a consistent identity. Use the same tone throughout each profile, as this will ensure that your message is the same. If a potential client searches for you online through Facebook or LinkedIn the profiles need to have the same key message.
Professional Photo
Part of your online identity is your photo. Make sure that the image you choose is consistent with all your profiles meaning that the image is professional and up to date. It enhances your credibility not detracts from it. Images from your social life are not appropriate.
Summary
People need to be able to understand what you do immediately. What are the services you offer and the skills your have? Sell yourself in a few short sentences so be clear, brief and to the point. It is important to be professional but it is okay to allow your personality to come through.
Keywords
Keywords are important in your profile as social media profiles are highly searchable and have a greater chance of being at the top end of search engine results. Therefore think about what words best describe what you do. Ask yourself what words you would use to search for your business and ask other people what words they would use. Then incorporate a mixture of both.
Be Active & Consistent
Google loves regularly updated websites and blogs. This also applies to social media. Engage with your followers, fans or connections consistently as this will keep your profile updated. The more you engage, the more likely you are seen.
Today, social media profiles are more important than ever. So when you create a platform, know that you are creating an identity.
How have you been able to strengthen your profile?
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