How to Choose Social Media to ‘Fit’ Your Business

Social media can be challenging for SMEs in terms of understanding and implementing it.  They are constantly being encouraged to set up social media platforms for their business but where do they begin?

As a tool, social media has the potential to reach and connect with customers and to let everyone know about your business.  Investing time and money is crucial so make sure the ‘fit’ is the best for your business. Here are some tips:

Research

Spend some timing exploring which social media platform will be the best suited to your business. What does your target audience use, how do they use the platform and how do they interact? This can assist in directing you to what platform is most likely to support you.

Have a Positive Attitude

It may seem like a strange one but most SMEs that get involved in social media do so because everyone else is.  This means you are less likely to believe in social media and its potential.  Social media needs to be seen as another tool to use for business not the only one.

Start with One or Two Platforms

Anymore and it can become overwhelming in terms of what needs to be done.  Once the platform has been chosen, invest in a strategy.  Then be patient as you develop and engage with your audience.

Determine your Goals

Set goals so you know what you want to achieve.  If you are able to measure your success you can determine whether your strategy is working for your business.

If you what to give social media a try, then make sure you consider what is involved, then put a plan into place and commit to working with it long term.  This will more likely bring some success in terms of goal achievement and will keep you flexible enough in a very dynamic environment.

Give it a try and see what happens!

What has worked for others?

Thanks for reading!

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Tags: SMEs • social Media • social media tips