Recently I was interviewed by the lovely Mireille Ryan, CEO of the Social Media Marketing Institute about social media in the workplace. It was great to chat to Mireille for a number of reasons but for me two aspects of our conversation stood out. First it was amazing that Mireille interviewed me through Facebook Live […]
Over the past decade, businesses have progressively turned to social media for marketing and communication. And so have celebrities, campaigners and just about anyone who wants to influence. They are all connecting directly with their audiences to motivate, transform or shape ideas and attitudes. The power of social media to communicate directly is sometimes trivialised […]
Protecting your business is fundamental. And one of the biggest mistakes businesses make on social media is that they fail to listen. Whether a customer complaint, or gathering intelligence, monitoring and listening are essential. Yet, it is not something all businesses do or do well. Regardless of whether your business uses social media or not, […]
Business has jumped on board harnessing social media as a marketing and branding tool. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, it takes development, planning and effort. Some businesses ‘box in’ social media within either the marketing department, […]
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