Business has jumped on board harnessing social media as a marketing and branding tool. Although there is nothing unusual with this, it takes more than ‘likes’, ‘followers’ or ‘views’ to be successful on social media. To begin with, it takes development, planning and effort. Some businesses ‘box in’ social media within either the marketing department, […]
Communication is changing and quickly. Time ceases to exist as the Internet and mobile technology allow communications in real time, anywhere. There are no geographical boundaries. Digital disruption is considered disruptive in that digital technologies interrupt established ways of doing business at a pace and magnitude far beyond what can be coped with (think TripAdvisor, […]
Last week I had the opportunity to listen to Leonie Valentine from Google (who is Director of SME Customer Experience Asia Pacific) at the Bank of Melbourne ‘Access to Business Experts’ Lunch. It was fantastic to listen to Leonie’s thoughts on a range of things. What grabbed my attention was her response to a question […]
This article was originally published in Social Biz Magazine. Social media is shifting the communication game. Organisations large or small are starting to understand the value social media brings to communication with clients, stakeholders and employees. How organisations utilise social media channels largely depends on how it is perceived internally. One of the biggest obstacles […]
Social media is an intense issue in most organisations around the world. Few businesses remain untouched by social media whether they use it or not. This has created a quandary for leaders in that the potential of social media appears extensive; however, the risks and impacts cause nervousness. Part of this inconsistency is that social […]
This blog post was originally published in: Social Biz Magazine As social media continues to develop, its dynamic nature means that businesses continue to grapple with its associated risks and opportunities. Whether it is managing social media risks (legal, reputational and operational), understanding how to utilise it or simply diversifying communication channels, social media’s influence […]
With technology rapidly evolving history shows us that as new technology emerges we are caught up in the hype of the latest thing. What is not new, however, is that technology is always evolving. It is always developing and building on previous knowledge. In our haste to utilise the new technology tools for communication and […]
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