Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
Last week I launched my book – The Business of Being Social: how to harness the untapped potential of social media. It was a great realisation for myself; many people attended, the local Mayor delivered a wonderful introduction and overall it was a successful night. Afterwards as I reflected, what stood out the most was […]
It is surprising that social media profiles don’t get as much attention as they should considering the amount of time people spend on their social network sites. If you want to increase your brand’s visibility, both personal and business, then having a strong profile is crucial. A profile that ranks highly in searches is important […]
Effective relationship building is one of the most crucial ingredients in business success. The importance of relationship building using social media is often undervalued. The marketing and selling of a product or service takes center stage. However, because it is online doesn’t mean you aren’t interacting. And just as face-to-face networking is relationship building so […]
Business is full of popular buzzwords, some of which are annoying. Social collaboration is not one of them, although some may argue with this. Collaboration, innovation and creativity are what businesses must continually strive for to create opportunities in a changing business environment. Social collaboration can help with providing value and fostering teamwork to generate […]
2016 has again seen its share of social media blunders. Instead of getting better at managing social media, it seems some companies continue to make avoidable mistakes. Whether it is Coca-Cola learning about geography the hard way or a $5 million promotional video confusing Rhode Island and Iceland, slip-ups persist. So, how will your business […]
According to the futurist Thomas Frey (from the DaVinci Institute and Google’s top rated futurist speaker), by 2030 2 billion jobs and over 50% of today’s Fortune 500 companies will have disappeared. It is a staggering thought but an actual reality. The amount of changes in the past twenty years is astounding: the Internet, the […]
With the recent US election result, there has been quite a lot of soul searching on a result that seems to have surprised many people. Over the past weeks there has emerged an overload of commentary about social media’s role in the campaign and more specifically social media misinformation. The Guardian, BBC and the New York […]
Social media has had a strong impact on communication between business and customer. In turn this influences the brand of an organisation. An increase in communication channels, amplified velocity and quantity of information, and the immediacy of the content generates circumstances where companies will at some stage have to deal with a social media crisis. […]
Many things can and do go wrong for business on social media. The risks extend beyond reputational damage and a few disgruntled customers on Facebook. Most businesses though are unprepared with the complexities of social media. As it can impact organisations through both internal and external sources there is no one fits all approach to […]
There really is no denying that social media is changing business in many ways whether it is communication or marketing. Billions interact on social platforms every day creating conversations. For business, whether small or large this is plenty of motivation to be involved. With so many platforms, deciding which one is the most suitable for […]
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