4 ways to strengthen your social media profiles

It is surprising that social media profiles don’t get as much attention as they should considering the amount of time people spend on their social network sites. If you want to increase your brand’s visibility, both personal and business, then having a strong profile is crucial.

A profile that ranks highly in searches is important to improving online presence.  Here are 4 ways to strengthen your profile.

Maintain your identity

With so many social media platforms, it is important to create and maintain a consistent identity or brand. If a potential client searches for you online through Facebook and LinkedIn the profiles need to say the same thing across multiple platforms. This develops credibility.

Strong photo

Your photo is part of your identity.  Make sure that the image you choose is consistent throughout all your profiles and enhances your credibility not detracts from it. Having a professional photographer take the headshot is essential as first impressions count. Amarcord Photography is a specialist in the taking of individual headshots.

Content is important

What you write about yourself on LinkedIn or post on Facebook is important as it is a summary of you and your business. It is critical that you inform people about the services you offer and your key skills in a professional way.  Everything you say and do on social media is a reflection of you the person and it stays online forever.

Keywords

Keywords are important in your profile. Social media profiles are highly searchable and have greater chance of being at the top end of search engine results because they are considered ‘safe websites’. It is valuable to think about what keywords best describe what you do. Ask yourself what keywords you would use to search for your business.  And ask other people you know what keywords they would use.  Then incorporate a mixture of both so that you can optimise connecting with your target audience.

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Tags: building social media profiles • social Media • social media branding • Social Media Profiles