This article was originally published in Social Biz Magazine. Social media is shifting the communication game. Organisations large or small are starting to understand the value social media brings to communication with clients, stakeholders and employees. How organisations utilise social media channels largely depends on how it is perceived internally. One of the biggest obstacles […]
Social media can be overwhelming with so much information out there. And if that wasn’t confusing enough each piece of information is telling you to do something different. When talking to clients the most common thing the majority of people what to talk to me about, is the fact that they are so confused they […]
In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in recruiting, marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn […]
Social media is such a ‘buzz’ word at the moment for online marketing. However, a lack of understanding is still a key issue. Some individuals are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal […]
With technology rapidly evolving history shows us that as new technology emerges old techniques and practices are applied. Why? Because this is all we know. And although technology changes rapidly, people change slowly. This is the case with social media. Believing it is a marketing tool, business misinterprets the expectation of social media. If “social […]
Social media presents a direct conflict with businesses. Whether it is to protect yourself from the vast legal ramifications, identity theft or simply business etiquette, businesses need to be prepared, proactive and savvy. Social media isn’t just for teenagers anymore so protecting your business comes in a number of packages. These 5 tips will leave […]
Social media may have been conceived as a ‘social’ tool but it is now well and truly entrenched in the professional world of millions of individuals. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional brand, position yourself as an ‘expert’ and strengthen your career prospects. With the merging […]
Measuring social media can be a minefield. For some businesses it seems to be an obstacle that is challenging to overcome. Without tangible outcomes, it is difficult to justify increasing the social media budget so SMEs are overwhelmed on how to move forward. Every day millions of people around the world are interacting and engaging […]
As technology rapidly evolves history shows people struggle with the transition. Social media is a case in point. Completely different to traditional media having the right approach and mindset is crucial to get the best from it. Social media centres around the user, not the product, so the established method of pushing a message in […]
Social media can be challenging for SMEs in terms of understanding and implementing it. They are constantly being encouraged to set up social media platforms for their business but where do they begin? As a tool, social media has the potential to reach and connect with customers and to let everyone know about your business. […]
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