As social media continues to become more embedded in our regular lives both personally and professionally, it is fascinating for me to see how individuals and businesses are utilising social media platforms. One of my main dislikes about social media is that social media to a degree has been seized by marketers who have chosen […]
Most businesses make the error of treating social media as a selling platform. They tell you how good they are and why you should buy from them. The reality is that most individuals are tired of being sold to. And being sold to on social media is a short way to lose your audience. If […]
Whether it is managing social media risks, understanding how to utilise it or simply diversifying communication channels, social media’s influence on business is being felt in various ways. Something that has been slow to materialise is that social media is much more than technology. The technology is simply the vehicle which is allowing the shift […]
Social media is such a ‘buzz’ word at the moment for online marketing. However, a lack of understanding is still a key issue. Some individuals are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal […]
With technology rapidly evolving history shows us that as new technology emerges old techniques and practices are applied. Why? Because this is all we know. And although technology changes rapidly, people change slowly. This is the case with social media. Believing it is a marketing tool, business misinterprets the expectation of social media. If “social […]
One of the major mistakes most organisations make with social media is to offload the responsibility to the IT or marketing departments believing they are best suited to deal with social media. Business should resist doing this as nothing could be furthest from reality. IT are great at solving every day technical issues and marketing […]
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