Is Technology Changing the Way we Conduct Business?

It is argued that fundamental shifts in technology are activating massive changes in business particularly around how information is accessed, captured, managed and shared.

These changes have implications for everyone in all aspects of our lives.  We are now wired 24 hours a day with everything at our finger tips.  The Internet connects us like never before and hand held devices means we are constantly blurring the lines between personal and business.

Due to increased mobility, emails can be responded to from home or the local coffee shop.  Information travels faster and workers are expected to respond in an instant.  We are so far away yet so close as barriers of distance disappear.

More businesses are setting up online so their target audience becomes global instead of local meaning that their market share can grow.  However, competition becomes increasingly more intense with additional competitors.

What does this all mean now and for the future?  We will be learning and adapting for many years to come.

How do people think technology is changing business for them?

Thanks for reading!

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About the Author

Anna Cairo
Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.

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