How to Get Your Message Heard in Social Media Marketing

With an ever-increasing number of online platforms, businesses now have so many choices when it comes to social media.  This can provide the false impression that so long as businesses engage with the networks, everything will fall into place.  This is not the case and it is important to create a social media existence that is purposeful and strategic.

1. Develop a Strategy

A clear strategy around your reasons for using social media and what you hope to achieve is vital.  The strategy needs to combine other business and marketing goals to be part of the overall marketing and communication strategy.  This way everything is interconnected and social media platforms are linked to the main business website and vice versa.

2. Social Media is a Marathon, not a Sprint

Social media is about building relationships and this takes time.  It requires consistency, engaging with others and learning to listen to what individuals are saying.  Spending time having a two-way conversation will be more productive in the long run than forcing a message in a one-way direction.

3. Make it Different

Obviously the usual things apply when on social media, such as add value, have a clear purpose, complete your profile, show personality and so on, however, to stand out, there needs to be an element which is diverse.  Try the following:

• Use humour
• Have a cleverly designed infographic
• Use vibrant colours, easy to understand language
• Use bold graphics, images, phrases, or titles

Once you have a concept to promote any number of tools can be utilised to make your message stand out.  It is just a matter of experimenting and seeing what works.  Try one of these and see what happens!

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Tags: Online Media • SMEs • social Media • social media tips