How SMEs Can Utilise Facebook for Business
Although primarily a social platform, Facebook can be utilised effectively as a business tool. Here are 4 key fundamentals that need to be put in place to support the process.
Have a Goal
Anyone who establishes a Facebook page for business purposes needs to have a goal for what they want their page to achieve. By creating a clear objective, this can be used to assist in shaping online perceptions about your business.
Some examples of goals to aim for include:
o Building community
o Raising brand awareness
o Enhancing customer service
Create a Publishing Schedule
Publishing content is time consuming and repetitive. Content needs to be published regularly to have any impact. However, posting too much may annoy your Fans. A schedule allows you to track your activities and strike a balance in terms of content upload as well as consider topics of interest, research and creation of content in a strategic way.
Link your Facebook Profile
If you have other social media profiles, then link these to your Facebook page. A blog, Twitter account or LinkedIn page should all be connected. These interrelated platforms are a great way to promote your business across platforms and establish a presence.
Create a Resource
Use your Facebook page to “add value” to your customers. Offer information, create contests, offer deals and provide solutions to customer issues. Post questions on your ‘wall’ so that your Fans can respond and be interactive. Get them to share insights, opinions and reward them for their feedback.
But more importantly have some fun!
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