Social Media is not a “one fits all” approach

Social media is the ‘buzz’ word of online marketing, however most businesses are oblivious to their social media efforts and activities.  Most people are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality.  Having a Facebook page does not equal social engagement.  Those businesses that choose to adopt the ‘one fits all’ approach or treat all applications or platforms the same may damage their online creditability in the long run.  Not all platforms have the same interactions and applying them the same way means not being effective in social media.

What to do then?

Not all social media platforms will suit your business so it is essential to select your social media targeted to your business and its requirements.  The key is to choose the best social media platform for your business regardless of what other similar businesses are implementing.  This way you can make the most out of social media and engage with customers and potential ones.

So the key things to consider when choosing a social media platform include:

• Who is your intended audience?
• What do you want out of the communication? Brand awareness, demonstrate your expertise, data collection?
• How much time are you willing to invest in social media?

Once you have decided the best platform to interact for your business, commit to a long term strategy for the best results.  There is no right or wrong just experimentation.  With some strategic thought you will go a long way to ensuring that you have a positive social media engagement.

Thanks for reading!

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Tags: Online Content • Online Marketing • Online Media • social media tips