Social media is the ‘buzz’ word of online marketing, however most businesses are oblivious to their social media efforts and activities. Most people are under the impression that social media is a ‘one fits all’ approach when in actual fact nothing could be further from reality. Having a Facebook page does not equal social engagement. […]
Social media is literally everywhere these days. Lots of businesses are using it to connect, market and communicate. As a tool, social media has the potential to reach potential customers and to let everyone know about your business. Investing time and money is crucial and choosing the ‘right’ platform is even more important. However, with […]
Social media is about communicating, connecting and building relationships. For business, it is another tool to communicate with clients and partners. Not engaging in this space means missing out on opportunities to explore an exciting environment. Social media, although free to use, requires time and effort as well as strategic thinking and planning to obtain […]
With social media changing daily it can be challenging to keep up especially when you are a sole business operator. However, there are simple strategies that remain effective despite the fluid online environment. To begin with choose one or two strategies discussed below and eventually work your way through all of them. Implementing them this […]
Today, online tracking technologies are so sophisticated that the amount of information they collect could be considered Orwellian. Numerous amounts of data is collected on an individual’s browsing habits. This may be combined with other information gathered from public records or social networks sites to build customer profiles. A great blog article provides more […]
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