Should Social Media be Allowed in the Workplace
Social media is blurring the lines between personal and professional and is saturating our lives in many ways. Statistics show that social media is growing fast.
Although there are risks with social media there are also positives. Some employers are quick to ban it in the workplace as a means of trying to control these potential risks. However, this doesn’t look at the bigger picture, and the fact that employers can’t social media.
As social media becomes a bigger part of the fabric of daily life, it needs to be managed not banned. Employers need to be proactive and educate their employees around social media usage and expectations. The benefits can be enormous and include:
o Gain intelligence to benefit your business
o Use it for networking and exploring
o Build brand awareness
o Collaboratively problem solve
o Employees can sell the company message
Banning social media in the workplace is ineffective and basically futile as anyone who has access to an iPhone has access whenever they choose. It is a reactive approach to a very modern issue. Education is the key as is working collaboratively and positively.
What do people think?
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