How to Strengthen your Social Media Profiles
It is surprising that social media profiles don’t get as much attention as they should considering the amount of time people spend on their social network sites. If you want to increase your brand’s visibility, both personal and business, then having a strong profile is essential. A profile that ranks highly in searches is important to improving online presence.
Here are 3 ways to strengthen your profile.
Maintain your Identity
With so many social media platforms, it is important to create and maintain a consistent identity or brand. If a potential client searches for you online through Facebook and LinkedIn the profiles need to say the same thing. Your photo is part of your identity. Make sure that the image you choose is consistent throughout all your profiles and enhances your credibility not detracts from it.
Content is Important
What you write about yourself is important so consider your profile a CV summary. It is critical that you inform people about the services you offer and your key skills. Sell yourself in a few short sentences so be clear, brief and to the point. People need to be able to understand what you do immediately and the message needs to be the same throughout all profiles.
Keywords
Keywords are important in your profile as social media profiles are highly searchable and have greater chance of being at the top end of search engine results. It is important to think about what keywords best describe what you do. Ask yourself what keywords you would use to search for your business. And ask other people you know what keywords they would use. Then incorporate a mixture of both so that you can optimise connecting with your target audience.
Today, social media profiles are more important than ever. So when you create a platform, know that you are creating an identity.
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