Woolworths’ “fresh in our memories” campaign another reminder of how social media can impact a brand
Social media impacts your business in multiple ways. Negative information can spread quickly over many platforms increasing the opportunity for damage to your brand to be more detrimental. Woolworths’ tribute to the Anzac tradition is another reminder of how social media campaigns can backfire. The “fresh in our memories” campaign in anticipation of the upcoming […]
What Business Needs do when a Social Media Crisis Strikes
Social media mishaps happen all time. Most of them occur because of silly mistakes, no procedure or policies or simply because businesses don’t understand social media. There are plenty of examples where companies have got it wrong. One of the worst slips up that a company could make occurred a couple of month ago when […]
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