Communication is changing and quickly. Time ceases to exist as the Internet and mobile technology allow communications in real time, anywhere. There are no geographical boundaries. Digital disruption is considered disruptive in that digital technologies interrupt established ways of doing business at a pace and magnitude far beyond what can be coped with (think TripAdvisor, […]
This blog post was originally published in: Social Biz Magazine As social media continues to develop, its dynamic nature means that businesses continue to grapple with its associated risks and opportunities. Whether it is managing social media risks (legal, reputational and operational), understanding how to utilise it or simply diversifying communication channels, social media’s influence […]
With technology rapidly evolving history shows us that as new technology emerges we are caught up in the hype of the latest thing. What is not new, however, is that technology is always evolving. It is always developing and building on previous knowledge. In our haste to utilise the new technology tools for communication and […]
It is a common question asked time and time again. Is social media the latest fad or is it here to stay? Statistics show in Australia that social media is well utilised. Facebook has over 13M users; YouTube 12.6M unique Australian visitors; LinkedIn over 3.6M with Twitter having 2.5M active Australian users. This doesn’t take […]
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