Anna Cairo is the founder and Director of Anna Cairo Consulting, a boutique communications consultancy with its core focus on the disruptive social media and communication space. She has a passion for educating businesses, executives and leaders about the fragmentation of communication and its impacts on business as well as social media its risks and opportunities in the workplace.
When the Internet became publicly available and became mainstream, the key benefit was its “openness”. The “open Internet” as we know it has always been free with access for all and the ability to choose what content to view online without restrictions This promotes not only freedom of expression and communication but innovation and growth. […]
The June 2011 Sensis® eBusiness Report examines a number of attitudes and experiences of small and medium sized businesses (SMEs) in relation to e-business across a range of online technologies. An interesting aspect of this report is that of the 95% who had an online presence only 16% reported that they had a digital strategy. […]
It is argued that fundamental shifts in technology are activating massive changes in business particularly how information is accessed, captured, managed and shared. The following article “Shifts in Technology are Driving Professional Changes” covers the issues quite well. These changes have implications for everyone in all aspects of our lives. We are now wired 24 […]
A recent article “Death of Anonymity Online Has Net Users Fuming” was an eye opener for the future of being anonymous online. Another article by Lauren Fisher delves deeper into the complexity of the online anonymity debate, “Should We Allow Anonymity Online?” and is also great reading. It seems that anonymity on social network sites […]
An article on the BBC website yesterday “Internet may be Changing Brains” made for interesting reading. The article says that a study published in the “Proceedings of the Royal Society B Biological Sciences Journal” shows that social network sites may be changing people’s brains and social lives. It is still early days so it is […]
There was an article in yesterday’s The Sydney Morning Herald “Faster Than A Speeding Bullet: Generation Wi-Fi is Changing the World” which looked at those under 30 and the communication technologies of their generation. It made for interesting reading in respect to communication in the 21st century. A lot has been written about the Internet […]
Today, online tracking technologies are so sophisticated that the amount of information they collect could be considered Orwellian. Numerous amounts of data is collected on an individual’s browsing habits. This may be combined with other information gathered from public records or social networks sites to build customer profiles. A great blog article provides more […]
A recent article “Web Users Warned of Search Engine Poison” suggests that Internet users need to be wary of search engines and not blindly trust them. This trust is allowing scammers to take advantage of a technique called ‘search engine poisoning’. It is widely used to spread malware and if you are a victim you […]
As a business owner, I am interested in finding out how I can use social media to support my clients. Let’s face it – the business world is transforming as communication and marketing methods are changing. A recent Sensis® Social Media Report shows that business is not really utilising social media as well as they […]
Facebook has been in the news quite a lot lately. Whether it be ‘tracking cookies claims’ or a story on ‘Facebook’s power’ they seem to be the story of the moment. There is no doubt that Facebook is a powerful organisation. It knows a lot about us. It collects and stores massive amounts of data […]
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