Social media has bought a variety of benefits to the workplace, however with it also comes perhaps an unwelcome distraction for employees. If used effectively social media can provide business with the opportunity to enhance its communications both external and internal as well assist with management of business brand and reputation. However, by its very […]
In an ever increasing online, mobile and connected world, social media is becoming an important tool for business. However, there are also risks that need to be managed. For many employers, they refuse to engage with social media. But not understanding this space is no longer a valid reason for ignoring it. A key social […]
In an ever increasing online and mobile world, social media is an important tool for business. With the many opportunities that come with it, there are, however, also risks that need to be managed. A key social media issue is the one involving employees and their personal usage of social media platforms. Some may argue […]
Social media provides SMEs with many opportunities to communicate with customers, provide customer support, strengthen relationships and build brand awareness. These are valuable to any business, however, at the same time, social media also exposes business to risk. These risks can be loosely classified as follows: Reputational Risk: Whether it’s employee bad behaviour or damaging […]
Social media is growing rapidly and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in people’s lives comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
As social media continues to grow, statistics in Australia show all platforms increasing. With it comes a blurring of the lines between personal and business communication especially in the workplace. Social media is more extensive than simply having a Facebook account. It involves a spectrum of technologies that include web and mobile technologies including blogging, […]
This is an interesting question and one I ask because in the Melbourne Age this morning, there was an article about how your employer could possibly claim ownership of some of your contacts on the LinkedIn platform. In Britain an employee was sacked after he made negative comments about his employer on the social media […]
A recent Fair Work Australia decision shows that all businesses must have a social media policy. In the decision involving a Linfox employee, the Fair Work Australia Commissioner said that it was “not sufficient” for Linfox not to have a social media policy in this current digital age. Read more about the decision: “Not good […]
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