This article was originally published in Social Biz Magazine. Social media is shifting the communication game. Organisations large or small are starting to understand the value social media brings to communication with clients, stakeholders and employees. How organisations utilise social media channels largely depends on how it is perceived internally. One of the biggest obstacles […]
Social media affects your business in so many ways. Information spreads at lightning speed to a vast network of people. With this comes an increase in the opportunity for negative content to be spread online with a distinctive lack of control over the material. The amount of social media PR disasters shows that most of […]
In this day and age of social media, many organisations encourage their employees to set up social media accounts with personal elements built in. Particularly for those employees who work in recruiting, marketing or PR, this can be part of their job to build up a presence on Twitter or Facebook and develop their LinkedIn […]
As social media continues to grow, it is becoming more entrenched in the workplace. With these developing communications channels and the extensive usage of mobile technology, there is a new generation of workers who communicate differently presenting employers with new challenges. Although, social media presents a number of opportunities to connect both internally and externally, […]
Many things can and do go wrong for business on social media. Whether it is Internet trolls, a customer complaint or employees behaving badly, small mistakes can turn into disasters. One of the most proactive things a business can do is develop a social media policy. Without a social media policy an organisation runs the […]
Social media is rapidly growing and with it comes endless opportunities and many advantages for business. However, with hand held devices increasing and social media sites embedded in its usage comes a blurring of the lines between professional and private space. Bearing this is mind employers cannot ignore social media as it is here to […]
For the past five years social media has continued to grow significantly in the professional arena as it becomes more entrenched in the workplace. For employers this presents a number of opportunities to not only connect externally with clients and customers but also internally with employees. With these opportunities, however, comes multi layered and complex […]
Social media offers SMEs many opportunities. Whether it is to provide customer support, strengthen relationships or build brand awareness, social media can be a valuable communications tool. Concurrently, social media also potentially exposes business to a number of risks. If not managed properly, impacts on the business may arise. Whether it is reputational risks, legal […]
As social media continues to develop, statistics in Australia shows all platforms use is increasing. This usage challenges workplaces as it brings to the fore the blurring of the lines between personal and professional communication. Arguably what you do in your personal life is no longer private, what you do in your professional life is […]
Beware Third Party Comments on Business Social Media Platforms
As social media continues to shift the way we communicate both personally and professionally, businesses are looking for creative way to connect and engage with customers. Because of social media’s potential reach and immediacy businesses need to be aware that employees as well as third parties can cause problems. The one case that stands out […]
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