This blog post was originally published in: Social Biz Magazine As social media continues to develop, its dynamic nature means that businesses continue to grapple with its associated risks and opportunities. Whether it is managing social media risks (legal, reputational and operational), understanding how to utilise it or simply diversifying communication channels, social media’s influence […]
It is a common question asked time and time again. Is social media the latest fad or is it here to stay? Statistics show in Australia that social media is well utilised. Facebook has over 13M users; YouTube 12.6M unique Australian visitors; LinkedIn over 3.6M with Twitter having 2.5M active Australian users. This doesn’t take […]
Whether it is managing social media risks, understanding how to utilise it or simply diversifying communication channels, social media’s influence on business is being felt in various ways. Something that has been slow to materialise is that social media is much more than technology. The technology is simply the vehicle which is allowing the shift […]
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