It seems obvious to say that our personal life should be separate from our professional life. However, the recent example of SBS presenter Scott McIntyre’s sacking over “inappropriate and disrespectful” ANZAC tweets demonstrates how social media blurs our lives. Although Hugh Riminton of Channel 10 defended McIntyre’s right to free speech though not the comments, […]
Last week I had the opportunity to listen to Leonie Valentine from Google (who is Director of SME Customer Experience Asia Pacific) at the Bank of Melbourne ‘Access to Business Experts’ Lunch. It was fantastic to listen to Leonie’s thoughts on a range of things. What grabbed my attention was her response to a question […]
Social media impacts your business in multiple ways. Negative information can spread quickly over many platforms increasing the opportunity for damage to your brand to be more detrimental. Woolworths’ tribute to the Anzac tradition is another reminder of how social media campaigns can backfire. The “fresh in our memories” campaign in anticipation of the upcoming […]
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