Recently I was interviewed by the lovely Mireille Ryan, CEO of the Social Media Marketing Institute about social media in the workplace. It was great to chat to Mireille for a number of reasons but for me two aspects of our conversation stood out. First it was amazing that Mireille interviewed me through Facebook Live […]
Over the past decade, businesses have progressively turned to social media for marketing and communication. And so have celebrities, campaigners and just about anyone who wants to influence. They are all connecting directly with their audiences to motivate, transform or shape ideas and attitudes. The power of social media to communicate directly is sometimes trivialised […]
Protecting your business is fundamental. And one of the biggest mistakes businesses make on social media is that they fail to listen. Whether a customer complaint, or gathering intelligence, monitoring and listening are essential. Yet, it is not something all businesses do or do well. Regardless of whether your business uses social media or not, […]
Recently, I spoke at a conference about using social media for attracting and retaining employees. I challenged the audience to question how they were currently communicating and to consider how social media could support them to do this better. Social media is a powerful tool for a number of reasons and the statistics are extensive. […]
Social media is an intense issue in most organisations around the world. Few businesses remain untouched by social media whether they use it or not. This has created a quandary for leaders in that the potential of social media appears extensive; however, the risks and impacts cause nervousness. Part of this inconsistency is that social […]
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