One of the major mistakes most organisations make with social media is to offload the responsibility to the IT or marketing departments believing they are best suited to deal with social media. Business should resist doing this as nothing could be furthest from reality. IT are great at solving every day technical issues and marketing […]
Social media presents a direct conflict with businesses. Whether it is to protect yourself from the vast legal ramifications, identity theft or simply business etiquette, businesses need to be prepared, proactive and savvy. Social media isn’t just for teenagers anymore so protecting your business comes in a number of packages. These 5 tips will leave […]
Social media may have been conceived as a ‘social’ tool but it is now well and truly entrenched in the professional world of millions of individuals. Whether it is Facebook, LinkedIn or Twitter all present the opportunity to develop your professional brand, position yourself as an ‘expert’ and strengthen your career prospects. With the merging […]
Given the amount of time most individuals spend on their social network sites it is surprising when their profiles don’t get as much attention. If the aim is to strengthen your brand’s visibility, both personal and business, then having a strong profile is essential. A profile that ranks highly in web searches is important to […]
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